The Provence brand

Provence is one of these mythical territories whose name evokes to tourists lavender, cicadas, perched villages, sweetness of life, culture... As many iconic images as assets that make its wealth but are only a tiny part of what it is!

To be more visible internationally, to promote our destinations on foreign markets, the Departmental Agency Vaucluse Provence Attractiveness and the Tourist Offices of Avignon and Luberon Coeur de Provence are partners in the Destination Contract. The Art “s” of Vivre en Provence, alongside the Regional Tourism Committee, Bouches-du-Rhône Tourism and a collective of 25 public and private partners. It is in this collective union that the brand “Provence, Enjoy the Unexpected” was created. It allows all, local, institutional and economic actors, to make Provence radiate internationally.

Provence is one of these mythical territories whose name evokes to tourists lavender, cicadas, perched villages, sweetness of life, culture... As many iconic images as assets that make its wealth but are only a tiny part of what it is!

To accompany you in understanding and disseminating the brand, a communication kit will be made available.

Find all information on www.morethanprovence.com

Please contact us with your local digital host for any inquiries Tel. 04 90 71 32 01.

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